The increase in unemployment, tightening credit conditions for the issue and falling house prices - these are indispensable satellites recession. But they rarely come together, as happened now, and even more rarely lasts so long. This triad is perhaps the most unusual aspect of the current recession. But this is not the only oddity of the crisis, writes Newsru with reference to a publication in the magazine Time, which found 10 differences between the current crisis.1. Do not fall ratesLoans are not available for many borrowers, unless they agree to predatory bids. If the current crisis was typical, the reduction of key interest rates, the state would lead to a decline in interest rates for people and companies that would encourage borrowers to spend more, and gradually returning to consumption. But this rule does not work due to the fact that debt levels are already high, and banks are afraid to issue new loans until repaid old.2. The booming sales of tickets in movie theatersMany homes now have a big plasma TV. It would seem that this was to make people watch movies at home to save a few dollars and not to go to the cinema. However, despite the money problems, attendance at cinemas has increased over the past year. Their income increased by 11% and the number of visitors - by 9%.3. The crisis struck in libidoAlways thought that if a person has little money, he left home and will enjoy his or her spouse. Of course, it is impossible to calculate how many pairs are engaged with each other, rather than spend money for secular entertainment. However, the sale of contraceptives in 2008, fell, and fertility is not only not increased, and even went into the red zone. So the bedroom, it seems, has ceased to be a substitute for entertainment. Stress from work undermines citizens libido.4. "Industry of sin" suffers the same footing with allIt is believed that during a recession, people are immersed in the abyss of vices - are beginning to drink, smoke and gamble. But these industries are also experiencing a difficult crisis. Alcohol industry - the most glaring example. In times of recession, in 2001 the proceeds from the sale of alcohol in the coffers of the U.S. grew by 1.5%, as might be expected. And in 2008 they, conversely, reduced - by more than 5%. So, alcohol and casinos were for the people is too expensive and unnecessary in a crisis.5. Soup of the banks. Cheap, but not popularAll were waiting for that, people start to save on food and buy cheaper products. And canned soups in banks, it seemed best suited.But the company's products are Campbell's, a leader in the Western market for the production of canned soups, became lodged in the last quarter to 7% worse. Sales of stock fell by 2%. Shares Campbell's, which Wall Street's expected growth, fell by 25% over the last 9 months. Experts have found the explanation for this phenomenon: the soup - it is not so cheap, if you follow it eats a sandwich to eat.6. "Environmentally friendly" products still sell wellYes, oddly enough, the market of "green" products is growing. Yes, maybe not as much as before the crisis, but the market has added 6% this year (compared to 20% in recent years). People care about themselves and their health - not in spite of the recession, but just because of him. The research company Packaged Facts projected decline in the market of expensive goods, such as clean beef, butter and vegetables grown without pesticides. However, this did not happen.7. The lack of a "quiet harbor"In all past recessions have always been some kind of "quiet harbor" in which investors have experienced a storm. But in the current financial storm, all of these harbors were flooded - and krizisoustoychivye shares of companies (such as the above-mentioned Campbell's), and even real estate. Now investors are thinking only about that, to save his, not even dreaming of more. Shocked occurring, they see only two exits: Cash and gosobligatsii U.S. dollars. Regarding the last, many experts say that this is another bubble that sooner or later burst, done a lot of noise and causing a new crisis.8. The crisis in world tradeAll the expected slowdown in world trade against the background of the crisis. But what do we see? Everything is much worse than could have been. Countries that have nothing to do with American or European model of economy, continue to stimulate domestic consumption to increase, and they do not need imports.9. Manicure salons smashBeauty industry, as many expected, with the privilege survived the crisis. For example, lipstick and cosmetics. But the rest of the goods and services in this sector was not so much. This - the best evidence that incomes have fallen heavily. Manicure salons on the verge of extinction. Their incomes have fallen by a quarter. Even more strikingly, that there was a sharp increase in sales of decorative cosmetics. It seems that in this recession, women prefer to work well, rather than thinking about the beauty of nails.10. Rich lose an equal footing with the poorWidely known stereotype that the crisis in the poor become poorer and the rich - even richer, they have the opportunity to buy expensive things on the cheap. However, the current recession turned upside down and is stable majority opinion. The sharp decline in share prices has prohudilo purses tolstosumov. Consumers of premium class are twice as likely say that they are materially affected by the crisis than that nazhilis on the crisis.
